Lotte Liquor's new soju  is Zero Sugar soju, which is characterized by its smooth and refreshing taste. This product provides a clean taste as it does not use fructose, and maintains the unique flavor of soju by adding distilled soju. The alcohol content is 12%, and it is contained in a transparent bottle with a curved porcelain design that contains the beauty of traditional Korea. This product, which was released overseas only, quickly gained popularity and is now positioned as a product that reflects the healthy drinking trend of the MZ generation. Lotte Liquor is also strengthening communication with consumers by using the gumiho character as a brand ambassador.