Bibimbap
A spoonful over rice with vegetables and egg. Mix only at the table, so each layer stays recognisable.
Plain paste
Korean chilli paste — pronounced go-choo-jang. Sweeter and milder than sambal, and the base under bibimbap, tteokbokki and Korean marinades.
Gochujang is a fermented paste of red chilli powder, rice or wheat, fermented soybeans and salt. It is thick enough to spoon, and tastes sweet-salty-savoury rather than sharp.
In Korean cooking it is a base paste, the way tomato purée is here: rarely eaten straight, almost always the base of a marinade, stew or dipping sauce. Months of maturing give it its savoury depth. The sweetness comes from somewhere else — nearly every jar is sweetened as well, usually with a rice or corn syrup that sits high in the ingredients list.
Pronunciation · go-choo-jang · Korean · 고추장 · literally “chilli pepper paste”
Somewhat — but less than you would think, and differently from sambal.
Gochujang is lightly hot with a clear sweet, savoury undertone. Only a small part of the jar is chilli — the rest is rice or wheat, soybean and something sweet — so spoon for spoon it is milder than sambal oelek. Where sambal stings, gochujang fills.
Indicative — heat depends on the recipe, above all on how much chilli powder is in the jar. For 8 of our 19 jars we have a level recorded: 7× medium and 1× mild. Where we have nothing recorded, we do not guess.
Four ways to put the jar to work.
A spoonful over rice with vegetables and egg. Mix only at the table, so each layer stays recognisable.
Plain paste
Rice cakes in a thick, sweet-hot sauce. Sugar and stock turn the paste into a sauce.
Paste or ready-made sauce
With soy sauce, garlic, pear and sesame oil into a glaze for chicken, pork or aubergine.
Plain paste
Let down with vinegar and sugar it becomes chogochujang — fresh and thin, for raw vegetables and seafood.
Chogochujang
The four questions customers ask us most.
Our picks
See all 19 →Best all-rounder
CJ Haechandeul Gochujang Red Pepper Paste 500g
€0,99 / 100 g
€4,95
VeganHalal
For a milder jar
Daesang O'Food Gochujang Red Pepper Paste Less Spicy 500g
€0,93 / 100 g
€4,65
Ready-made for bibimbap
Daesang O'Food Bibimbap Sauce 300g
€1,22 / 100 g
€3,65
VeganHalal
Gochujang ferments a grain for its sweetness and depth. Which grain that is shapes the taste — and decides whether there is wheat in the jar.
Daesang O'Food Red Pepper Paste Gochujang 1kg
1000 g · €8,75
Daesang O'Food Gochujang Red Pepper Paste 200g
200 g · €2,40
Daesang O'Food Gochujang Korean Red Pepper Paste 500g
500 g · €5,40
Daesang O'Food Gochujang Red Pepper Paste Less Spicy 500g
500 g · €4,65
Daesang O'Food Gochujang Red Pepper Paste 170g
170 g · €2,25
Daesang O'Food Gochujang Red Pepper Paste 500g
500 g · €5,40
Search engines mix them up; the kitchen does not.
CJ Haechandeul Gochujang Red Pepper Paste 500g
500 g · €4,95
Daesang O'Food Red Pepper Paste Gochujang 1kg
1000 g · €8,75
Daesang O'Food Gochujang Red Pepper Paste 200g
200 g · €2,40
Daesang O'Food Gochujang Korean Red Pepper Paste 500g
500 g · €5,40
Daesang O'Food Gochujang Red Pepper Paste Less Spicy 500g
500 g · €4,65
CJ Bibigo Gochujang Red Pepper Paste Tube 290g
290 g · €4,55
CJ Haechandeul Gochujang Red Pepper Paste Tube 290g
290 g · €5,40
Daesang O'Food Gochujang Red Pepper Paste 170g
170 g · €2,25
Daesang O'Food Gochujang Red Pepper Paste 500g
500 g · €5,40
CJ Haechandeul Gochujang Red Pepper Paste 200g
200 g · €2,75
CJ Haechandeul Gochujang Red Pepper Paste 1kg
1000 g · €8,90
Sold out
A level tablespoon is enough for two people, so a jar goes further than it looks. The list below shows how many dishes each size works out to.
What a jar really costs is the price per 100 g rather than the number on the front, and a sale can change that order at any time.
Cool, dry and out of direct sunlight, until the date on the packaging.
In the fridge with the lid closed, and follow the storage advice on the packaging. The colour slowly darkens over time — that is the paste carrying on maturing.
Always use a clean, dry spoon and close the jar properly. That lowers the risk of contamination and mould.
No. Sambal is fresh or fermented chilli with salt and is mostly sharp. Gochujang is a matured paste with rice and soybeans: thicker, sweeter and more savoury, and considerably less hot.
For colour yes, for flavour no. Sriracha is thin, sour and garlicky. If you are stuck, mix miso with chilli powder and a little sugar — that comes closer.
Usually. Ready-made sauces can contain fish or meat, so there it pays to read the ingredients. We keep a record per jar of what the label says; the packaging itself is the final word.
The jars with a certificate from a recognised body. We keep a record of which ones those are; the certificate on the packaging is the final word.
Follow the storage advice and the date on the packaging — that is the maker's instruction, not ours. Keep it cold, keep it closed, always use a clean, dry spoon, and throw the jar away if you see mould or notice an off smell, a swollen lid or any other sign of spoilage.
Reckon on a level tablespoon for two people in a stew or marinade. Gochujang is salty — taste before you add more soy sauce.
No — that is not something we can say. Many gochujang recipes use wheat, and jars made on rice instead can still carry a wheat warning on the packaging. In the EU “gluten-free” is a claim with a legal threshold (20 mg/kg in the food as sold) and a measurement behind it, under Regulation 828/2014, and we do not have that measurement. So if you must eat gluten-free, do not rely on this page: always read the label on the packaging. Allergens are listed on every product page.
Ready to choose?
Every variety in one place, with price, size and stock.
Allergens and storage advice come from the label on the packaging. Recipes can change — if you have an allergy, always read the label on the product you have at home. The photos under “How do you use gochujang?” are serving suggestions.